A couple of nights ago I went to the opening of Pablo Chiereghin exhibition at Micamera Bookshop in Milan. A very good show with a number of conceptual projects on display, more of his work on the website . The main project on show was Birthday Suit ( nakedness, being nude ) a series of street portraits made by the photographer while he was naked inside a window of a busy London street. While i was watching the backstage video a very interested Gianni Berengo Gardin was also there next to me, I did not dare to ask his comment on a work so far from traditional photography but he seem certainly amused.
Pablo Chiereghin about Birthday Suit says: " People had been paid £1.13 (average UK daily income multiply by the time wasted and by the poverty coefficient of the artist) to be portrayed by the nude photographer that stood inside the shop window. The situational agreement is a dualism of power: the artist seduces the model engaging him in a voyeuristic situation where the spectator has a strong advantage: being dressed. On the other hand, the photographer has the power to determine the situation through the photographs. When the spectator is photographed, he is suddenly naked". Two catalogues were on sale on the night, both limited edition.
Here is a backstage video of Birthaday Suit here